Merlot

Young, creative, and unconventional – Val Duna embraces a modern, artistic approach instead of traditional wine marketing. With an AI-generated graffiti design, Val Duna appeals to a contemporary, style-conscious community that loves new trends and doesn’t adhere to old wine rules. The focus is on uncomplicated wine enjoyment: through clear communication of the grape variety, Val Duna is easily accessible to young, modern consumers without wine knowledge.
But Val Duna is more than just wine – the brand represents joy of life, sociability, and individuality. It embodies a carefree lifestyle and positions itself as approachable, bold, and optimistic.